Shelly Smith, owner of The Bombshell Boutique in Northwood, is more than just an entrepreneur and clothing retailer. She has made it her mission to be a serial collaborator in her community. Using pop up shops as her model, the 32-year-old Palm Beach County native, gives other local businesses the opportunity to showcase their wares inside her storefront. “The reason why I got this space is because so many local businesses don’t have a storefront, Smith says. “I felt like I could bring the whole Wynwood [Miami] pop up shop experience here [to Palm Beach County].”
The Bombshell Boutique is housed in a 2500 square foot, loft-style space on 25th Street. Throughout the week she rents her space to vendors like makeup artists, photographers, fashion designers, and makers of handcrafted wares. The boutique has also hosted events like paint and sips, entrepreneur mastermind meetings and mixers.
On June 3, Smith will officially launch her weekend pop up shop series that will take place on the first Saturday of every month. For a nominal fee, vendors are given a space inside the boutique to showcase and sell their products. “By hosting pop ups at The Bombshell Boutique, business owners can sell to Bombshell customers and the frequent foot traffic the store gets,” Smith says. “In exchange, Bombshell gets access to new customers who patron the pop up vendors. It’s a win-win situation to collaborate.”
Vendors featured on June 3 include:
More vendors are still being added to the roster.
Ultimately, Smith says that offering a temporary retail space to different vendors will hopefully give entrepreneurs the motivation to test their markets in a broader sense and see if investing in a brick and mortar location is an endeavor they’d like to embark on. “I started my business going to people’s houses, selling in hair salons and meeting customers where ever they were,” Smith says. “Eventually, I ended up in a room in my brother’s tire shop and then at a pop up location inside of a shoe store. Now, I’ve invested in my own space. But, I understand the power of pop up shops.”
To learn more about The Bombshell Boutique or to become a pop up shop vendor, visit the location at 435 25th Street, Unit A, West Palm Beach FL, 33407, or the website at http://thebombshellboutique.net/ or send a message via Facebook.
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